This Business Of Artist Management (4th Edition)

The streamlined, reorganized, and updated edition of this book is informed by the transformation of the music industry in recent years. Online music has provided much of the fuel, with downloadable songs and file-sharing programs opening up new avenues of distribution and promotion to some 60 million consumers. The new edition of this book accounts for this transformation. Its focus is the full integration of online sales and promotion into the standard marketing mix. To emphasize the Internets integration into the marketing process, Internet chapters are now spread out to relevant locations throughout the narrative. In addition, the first editions chapter on promotion,