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New York City is proud of its Donald Trumps and Woody Allens, its Matthew Brodericks and Sammy Sosas, but the backbone of our great teeming metropolis is made up of teachers and sales reps, cashiers and consultants, actors and cab drivers, public defense lawyers and personal trainers. With these people in mind, actor/teacher and 20-year New York City veteran Criag Wroe pounded the pavement with notebook in hand, traveling all over the city comparison shopping. When he found stores that were giving people a fair break on price and product and service providers who understood the value of offering more for less, he wrote down their names, addresses, and details in his big book Living Smart: New York City